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4d • 💬 Discuss
Want to make better content?
Use a stronger hook
Thats what Alex Hormozi does he spends 80% of the time on the hook. Why because no click it doesn't matter how strong your content is?
The issue might not be the content in itself especially if you know the audience.
Know the market and know the solution.
What I've seen with many of you is what you need to fix is the hook.
But how?
Here's how to make better hooks
- Specific audience: You talk to one kind of person, not everyone.
- Clear outcome:People know what changes if they keep watching or reading.
- Implied mechanism: You say something caused the result, but not exactly how.
- Realistic + grounded: No big hype. It feels honest and possible.
- Pattern-based : You point out a mistake, reason, or change that happens a lot.
- Short + punchy: Few words. Straight to the point.
Use this formula
WHO + PROBLEM + OUTCOME (without HOW)
Here's 100 examples you can plug and play
Which one is your favorite?
Is it better to be clever or clear with your hook? Defend your side 👇
clever
clear
4
1 comment
Want to make better content?
skool.com/influence
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