May 20 ⢠What's Up
đ Minyak Tawon Moments - How 1 Swipe of Minyak Tawon Went from 17 K to 180 M
Victoriaâs Secret supermodel Mika Schneider did the most Indonesian thing ever: dabbed Minyak Tawon on her scraped leg. One tiny glass bottle, zero drama â the internet instantly vibed.
her Instagram post made 17k on her own insta, until it got picked up by medias, one of them reaches 33k likes.
Why it matters
- Minyak Tawon has been the go-to âfirst-aid oilâ since 1912 (Made in Makassar, now everywhere).
- Even a world-class model trusts our OG remedy.
- Brand lesson: Simple, effective products + deep cultural roots = share-worthy moments.
Now dont get me wrong, this case doesnt mean that whatever you do here will go viral, she's a model for Crist sake.
im just saying that these types of evidence says that leaning into Indonesian culture is a proven engagement booster -- but calling it the sole driver here over-simplifies things. it is something you have to learn. So no, itâs not a magic hack. But it is a strategy worth learning if you want to grow here for real.
so stick around.
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đ Minyak Tawon Moments - How 1 Swipe of Minyak Tawon Went from 17 K to 180 M
