Jan 12 • Advice/Observations
1.) Building Trust and Engagement:
• Be Part of the Community : (Outside of your current community) This allows you to understand your audience, do market research, and build genuine connections. It ensures authenticity and builds credibility.
• Walking the Talk: John Maxwell says “You don’t attract who you WANT, you attract who you ARE. If you’re promoting something, you should strive to be “it” yourself. I am naturally very growth oriented and always looking for ways to improve in my life. Naturally this allows me to attract others who have a similar mindset. I’ve been in sales for a while and noticed that slimy salesmen attract other slimy sales people. On the other side of the coin, people of character naturally attract others who live by the same morals and values. Focus on being a better person and adding value, and you’ll be surprised by the quality of people who gravitate to your group.
• Building Relationships: Strong relationships are crucial. Look to serve in your relationships more than you ever take and be intentional about trying to add value to those around you. It can be in the form of referrals, helping make introductions to others, or even smaller things.. think outside of the box. Reinforce relationships especially with the type of people you’d like to see be a part of your community. Our focus for Young Professionals Network is entrepreneurs, health and wellness, and nonprofit leaders.
• Influence and Networking: Other community builders and influential figures can help grow your community. By establishing connections with them, you can expand your reach and attract their audiences. It’s mutually beneficial. There’s a lot of value you can add to them as well.
• Pre-existing Trust: Trust is built over time through genuine relationships. Your initial success often comes from the trust you’ve already built in the community before launching your community initiative. That doesn’t mean you can’t start from scratch, but it is helpful having some relationships you can lean on from the start.
• Value Outside of Events: Building trust isn’t just about events. It’s about consistent, genuine engagement—celebrating milestones, offering support, and being there for people beyond just their professional needs. Sometimes we can get lost in the masses and forget about “the one”. Be present with people. There are two ways you can leave people after having a conversation with them. 1.) You can leave them with the feeling of how “important” and “impressive” you are as a community builder (all bad)... Or 2.) You can leave them feeling like they are truly seen and that they are the important one. It’s a subtle distinction, but makes all the difference.
• Engagement Strategies: Keep the community engaged between events using platforms like Facebook groups, posting prompts and discussions to keep conversations alive.
• Team Support: Eventually, have dedicated team members to manage community engagement and help maintain consistency to keep the momentum going.
•Dedication and Versatility: Community builders often need to wear multiple hats until the team grows. It’s all about being adaptable and consistent.
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1.) Building Trust and Engagement:
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