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Town Hall for New Members is happening in 14 hours
Introduce Yourself Here
Introduce yourself with a written comment or a video! Share a pic of your office if you work from home!
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New comment 11h ago
Promotion Post
This is where you share what you sell in the comments! This will be the place to make short intros to others who could be referral partners and for members of your POD to find your offers. Make all posts in the comments! Share links to pages where appropriate!
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New comment 29d ago
💡 MVD Minimum Viable Day
#Featuring the concept of Minimal Viable Day. In software startups, there’s a famous concept called the Minimal Viable Product (MVP). The idea is to release your product as soon as it meets the basic needs of its users. From there, you iterate to improve performance, embellish the design, and add new features. We can take this step further and build our work routine around it. I call it the Minimal Viable Day (MVD). An MVD is the minimum amount of productive work that makes your workday feel worthwhile. For example: - Write 800 words - Complete one report - Organize the finance spreadsheet 💡 The main purpose of an MVD is to be so easy it makes any excuse to procrastinate sound ridiculous. It’s just a way to trick yourself into doing tasks that build up over time. The most effective way to stick to your MVD is to turn it into a habit. The science of habit-forming boils down to four laws James Clear explained in his best-selling book—Atomic Habits #1 Make your MVD obvious With the MVD you can use a sheet of paper as a cue. Make it visible in your work setup. For example, mine rests on the left side of my laptop. I see it every time my gaze wanders away from my screen. #2 Make your MVD attractive How do you add anticipation to something that’s supposed to be a chore? Easy. You mix the tasks you need to do with things you enjoy doing. For instance, I only listen to music when I write, read, cook or walk. It’s like a tradeoff: I get to enjoy my favorite artists only when doing something productive. Steal the pattern and create bundles of tasks to create anticipation. Here are some examples: - Listen to a podcast when doing manual work - Call a friend when cooking or cleaning - Go to your favorite café when you have a ton of emails to process #3 Make your MVD easy (super easy) Reduce any friction that may keep you from ticking the boxes of your MVD. Examples: - If you want to increase your chances of going for a long walk, put your sports shoes next to the door - If you want to read before bed, put a book on your nightstand - If you want to cook healthy food, make sure you have a variety of ingredients in your fridge and recipes on your phone
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New comment Nov '24
Quantum Jump Your Client Attraction - Week One Bonus
BONUS POST: The Secret to Creating a POWER GUARANTEE That Eliminates Risk & Skyrockets Sales Most buyers hesitate because they fear making the wrong decision. What if they waste money? What if the product doesn’t deliver? 💡 Here’s the secret: The most successful businesses REMOVE that fear by offering irresistible power guaranteesthat make buying a no-brainer. Here’s how you create a risk-free, sales-boosting power guarantee in 7 simple steps: ✅ 1. Study the Competition – What guarantees are others offering? Find gaps & make yours stronger. ✅ 2. Highlight Your Strengths – What do you do better than anyone else? Fast results? Superior quality? Make it the core of your guarantee. ✅ 3. Be Specific – Instead of saying “100% Satisfaction Guaranteed,” promise a clear, measurable outcome. ✅ 4. Offer a Payback – A full refund? A double-money-back guarantee? A bonus gift? Make it so compelling that people feel safe buying. ✅ 5. Test & Refine – Try different versions and track which guarantee drives the most sales. Longer guarantees usually increase conversions. ✅ 6. Make It Unmissable – Put it front and center on your website, landing pages, and ads. Your customers should see it before they even ask! ✅ 7. Give It a Name – A catchy name boosts credibility. Examples: 🔥 "110% No-Hassle Refund!" 🔥 "Stronger than Steel, No-Risk Money-Back Guarantee!" 🔥 "Take-It-to-the-Bank Guarantee!" 💰 Examples of POWER Guarantees That Built Billion-Dollar Brands: 🍕 Domino’s Pizza: “30 Minutes or It’s Free!” 🏦 LifeLock: “$1 Million Identity Theft Protection” 🏪 Costco: “100% Satisfaction or Your Membership Fee Back” 🚀 Want to make your offer IRRESISTIBLE? Add a Godfather Offer on top of your Power Guarantee and watch your sales explode. 💬 Drop a 🔥 in the comments if you want help crafting your perfect guarantee! 👇
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New comment 3h ago
The HERO Mechanism - to Upgrade your Business
This transcript outlines a masterclass I just gave to a group of coaches on marketing strategy, focusing on the Hero Mechanism—a technique used by luxury brands to justify high prices and elevate ordinary products into premium offerings. 1. The Core Concept - The Hero Mechanism 2. How to Build a Hero Mechanism to Sell at a Premium Price 3. Why This Works & How It Applies to High-Ticket Sales Key Takeaways for Selling at a Higher Price than Anyone Else: ✅ Identify the root problem and position your solution as the only one that fixes it. ✅ Differentiate with a branded process or exclusive ingredient. ✅ Use credible authority (scientists, experts, or even unexpected discoveries). ✅ Frame your product as premium, rare, and breakthrough. ✅ Sell transformation, not just features. This approach works in coaching, consulting, luxury goods, software, and services—where differentiation drives premium pricing and high-profit margins. Comment Below for the Action Plan to DIY Suzanne
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New comment 5h ago
The HERO Mechanism - to Upgrade your Business
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Idea Lab for Entrepreneurs
skool.com/idea-lab-for-entrepreneurs
Invite-only group w/ Suzanne Taylor-King, strategy, knowledge, networking, business growth, and building relationships with vetted professionals.
Leaderboard (30-day)
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