Learn how to capture attention and build brands that resonate. Frameworks for viral content, high-performance creatives, and brand identity + full transparency as I build a fashion brand and supplement brand from zero, live.
What Weekly Drops Look Like
- Creative built from scratch: brief → concepts → hook selection → edit plan → final cut
- Launch breakdown: what shipped, why we chose it, what we’re iterating next
- Brand decisions in real time: positioning, identity, offers, distribution