SMMA(Social Media Marketing Agency)
I don't like SMMA too much, because it's getting saturated. But I'll explain explain the different stages of value in SMMA. SMMA is a high reward and low risk agency, where you bring traffic to businesses. It has 7 stages of value. I will state the stages, stating from less valuble to the buisness, to most valuable. 1.making people aware of the buisness, 2. Bringing traffic to the business, leads, promising appointments, show, promising close, and lastly promising them repeat purchases. What are some different SMMA models? Retainer- where you charge a set amount of money per month. Most businesses don't like this because they often get screwed over by this. Pay Per Lead- you are charging the business per lead. Pay Per Appointment-This is better than pay per lead. But make sure you have a good system, getting appointments to show up for the business. Setup Fee+ Result-This is where you are charging a set up fee for the first month, and than pay per result model in later months. In SMMA, it's better to start small, charging low income in the beginning. Never work with any client without getting upfront money in the beginning.
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Harrison Farber
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SMMA(Social Media Marketing Agency)
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