๐ซ It All Starts With WHY
๐ Recommended Must-Reads A 3-Book Journey to Purpose-Driven Leadership
๐ 1๏ธโฃ Start With WHY
Subtitle: How Great Leaders Inspire Everyone to Take Action
๐ Start With WHY has led millions of readers to rethink everything they do in their personal lives, careers, and organizations.
๐ก People donโt buy what you do, they buy why you do it.
๐ 2๏ธโฃ Leaders Eat Last
Subtitle: Why Some Teams Pull Together and Others Donโt
๐ค True leadership means putting others first creating trust, safety, and unity.
๐ฅ The best leaders build teams that stand together when it matters most.
๐ 3๏ธโฃ Find Your WHY
Subtitle: A Practical Guide for Discovering Purpose for You and Your Team
๐งญ Find Your WHY picks up where Start With WHY left off โ showing you how to apply Simon Sinekโs powerful insights to uncover your personal or team purpose.
โจ More inspiration. More clarity. More impact.
๐ค About Simon Sinek
Leadership expert Simon Sinek is best known for one of the most popular TED Talks of all time, based on Start With WHY โ viewed by over 28 million people ๐ฅ
๐ค His talk ranks as the 3rd most-watched TED video ever.
๐งฉ TED, founded in 1984, stands for Technology, Entertainment, and Design โ three pillars that continue to shape ideas worth spreading.
๐ The Golden Circle Theory
๐ The Golden Circle explains how great leaders inspire trust, cooperation, and lasting change through purpose-led communication:
โข WHY โ Purpose (the belief that drives you)
โข HOW โ Process (how you bring it to life)
โข WHAT โ Result (what you offer or create)
๐ฏ Marketers and leaders use this model to stand out by communicating beliefs, not just features.
๐ฅ The result? Loyalty, connection, and influence that lasts.
๐ฅ Must-Watch Videos
๐บ Simon Sinek โ The Golden Circle (TED Talk, 2009, 18:34)
๐ Watch Here
๐บ Start With โWhyโ โ Short Edited Version (7:10)
๐ Watch Here