The Show-Me State
Official State Motto: Salus populi suprema lex esto (“Let the welfare of the people be the supreme law”)
Tourism Slogan: Visit Missouri / Find Your M
Missouri sits at the crossroads of America — geographically, culturally, and historically. It’s a state shaped by movement: rivers, railroads, westward expansion, music, and migration. From the Mississippi and Missouri Rivers to Route 66, this is a place where journeys have always mattered.
Missouri thrives on contrast. Major cities carry deep cultural influence, while rural towns, forests, and rolling hills offer quiet space and tradition. You’ll find Midwest practicality mixed with Southern warmth and Western independence — a blend that gives the state its unique identity.
Nature plays a huge role here. The Ozarks bring winding roads, clear rivers, caves, and dense forests that feel worlds away from city life. Missouri’s outdoor culture is accessible and unpretentious — floating rivers, hiking trails, state parks, and backroads meant to be explored slowly.
Food in Missouri reflects its crossroads identity. Barbecue is serious business — especially in Kansas City — while St. Louis brings its own fiercely defended classics. Across the state, you’ll find diners, smokehouses, bakeries, and family-run spots that prioritize comfort, flavor, and tradition over trends.
Missouri is a road-trip state through and through. Scenic byways, river routes, historic highways, and small-town detours make the drive as meaningful as the destination. This is a place where you learn by traveling — not by rushing.
Now let’s hear from the community.
Locals & Travelers — jump in:
- What do people always misunderstand about Missouri?
- Which part of the state best represents its true character?
Best Cities & Towns:
- Kansas City, St. Louis, Springfield, Columbia, Branson — or somewhere quieter?
- Underrated small towns or river communities?
Food & Drink:
- Best BBQ spots (KC vs. STL — let’s hear it)
- Local diners, bakeries, or regional specialties?
Things To Do:
- Ozarks drives, rivers, caves, and state parks
- Historic routes like Route 66
- Music, museums, or cultural landmarks
- Hidden gems most travelers miss
Drop your insight below.This is how we travel Missouri — by understanding its crossroads, its culture, and the people who give the state its soul.