Before you lock in dates or venues, ask yourself these questions. They’ll shape attendance, pricing, and profit.
🔥 Event Length 🔥
🟢 1–2 days – Easier to sell, quick wins, light commitment
🟢 3–4 days – Perfect for workshops, deeper networking, structured outcomes
🟢 5–7 days – Immersive retreats or cruises where transformation and bonding happen
🔥 Group Size 🔥
🔹 12 or less – Ultra-exclusive, high-touch
🔹 10–25 – Great balance of intimacy and revenue
🔹 30–75 – Mid-sized, allows breakout sessions and variety
🔹 100+ – Shifts from mastermind into full-on conference
🔥 Ticket Pricing 🔥
💰 $500–$2,000 – Accessible, easier to fill, needs more volume
💰 $3,000–$5,000 – Sweet spot for coaches, consultants, entrepreneurs
💰 $7,500–$10,000+ – Premium pricing, works best with small, high-level groups
💡 Always ask: What’s fair for my niche? What transformation justifies the price?
🔥 Location 🔥
✈️ Local/National – Lower barrier, shorter sales cycle
🌴 International/Destination – Higher perceived value, premium price, requires more lead time
🔥 Strategies for Filling Seats 🔥
🤝 JV partners & speakers – Borrow audiences, build credibility
🎯 Paid ads – Start early for testing (90–120 days)
📣 Organic posting – Consistency 3–6 months out pays off
➕ Upsell/Add-on – Bundle with your other programs for easy conversions
🔥 Timing: The Sweet Spot 🔥
❌ Too close (<60 days) – Difficult unless you already have a hot audience
❌ Too far (>12 months) – Risk of losing momentum and commitment
✅ Sweet spot: 3–6 months – Enough time to plan, market, and build buzz
Variables that affect timing:
- Event size
- Type of niche
- Warm audience vs. cold audience (or both)
🔥 Want Some Help? 🔥
Our travel agency handles all planning before, during, and after your event—venues, cruises, all-inclusive resorts, comp rooms, upgrades, and logistics.
👉 DM us or comment below to map out your next six-figure mastermind.