Why Your CRM Is the REAL Power Behind Your Audience
You need to operate beyond the platforms, and the first step is building your own list. Most creators don’t have one, but it’s essential. That’s where your CRM comes in. A CRM your customer relationship management database lets you collect names, emails, and details that you own, unlike your social media followers who belong to the platforms.
Inside your CRM, you organize different groups: followers you’ve pulled in, clients, prospects, and even friends. Each group receives a different style of communication, but the key is that you control this entire database. That ownership is where your real value lies, because every name you collect becomes an asset you can use long-term.
When you manage your database well, you can earn roughly a dollar per person per year through ongoing marketing. Even if you spend more than that to acquire each contact, you make it back over time. The fuel for all of this is a strong value proposition your lead magnet which gives people a reason to opt into your database in the first place.
Do Work You Love.
Monetize Your Story.
Design Your Future.
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Martin Ricketts
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Why Your CRM Is the REAL Power Behind Your Audience
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