Why Gen Z Doesn’t Believe in Work-Life Balance
You’re seeing a clear generational shift in how people approach work and creation. Boomers, Gen X, Millennials, Gen Z, and Gen Alpha all think differently, but younger creators adapt faster and scale quicker because they’re digital natives. They’re used to frictionless, always-on environments, which gives them a natural advantage in today’s creator economy.
You also notice that the idea of “work-life balance” feels outdated. To you, it implies a false separation, as if work is bad and life is good. Having lived as an entrepreneur most of your life, that line never really existed for you and when you mention it to Gen Z, they don’t relate at all.
For younger generations, there is no line to erase. They simply do what they love and monetize it. Being a creator, a YouTuber, or building something online isn’t a separate “work mode”; it’s just who they are. That’s why the traditional work-life divide feels completely foreign to them.
Do Work You Love.
Monetize Your Story.
Design Your Future.
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Martin Ricketts
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Why Gen Z Doesn’t Believe in Work-Life Balance
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