Why Black Friday Teaches You the WRONG Lesson
The world is noisy right now. Your inbox is screaming at you to buy TVs, clothes, and gadgets that will distract you. We all love great Black Friday deals, but the reality is, Black Friday trains you to chase noise. More tools. More apps. More chaos disguised as opportunity.
Most people go broke buying liabilities on Black Friday. The Digital Samurai goes all-in on assets. If you open your wallet for Black Friday, Cyber Monday, or any of the extended sales after that, make sure it buys you one of two things: Time, Automation tools, delegation, or systems that work while you sleep. Or Leverage: Education, software, or hardware that increases your output per hour.
The reality is, every “deal” you grab that doesn't give you more time or leverage becomes another blade you need to sharpen, another system you need to maintain, another distraction pulling you away from the work that actually generates revenue.
The truth? You don’t need more. You need less. One system. One place for communication. One place for files. One source of clarity. Simplicity isn’t minimalism. It’s power. It’s speed. It’s the edge that cuts through a world drowning in notifications and half-used subscriptions.
If you want to win in 2025, stop hoarding tools and start building discipline. Consolidate. Remove friction. Create flow. The Samurai didn't carry ten swords. He masters one, although technically they carried two, a katana and a Wakizashi.
So...Tell me below: What is the ONE tool or investment you are making today to upgrade your game for 2025?
Do Work You Love.
Monetize Your Story.
Design Your Future.
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Martin Ricketts
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Why Black Friday Teaches You the WRONG Lesson
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