the AI Work Slop Problem
AI has given everyone the same weapon. Tools like Google's NanoBanana and OpenAI's Sora 2 make it effortless to produce posts, videos, and graphics with a single click. That’s the opportunity… and the trap. When creation becomes instant, most people settle for slop.
The output is 90% good, but the missing 10% is where the damage hides. And you can only find that 10% by reviewing 100% of the work. It must always be human, then AI, then human again. Most skip the final step.
Think of the Olympics. In the 100 meters, the difference between first and third place is fractions of a second. Yet the rewards are not fractional. They are exponential. Mastery lives in the smallest margins. The same is true here. If you use AI to move faster and then spend that extra moment to refine, tighten, and polish, your work will rise above the noise. Your brand becomes the outlier.
Here are the disciplines that separate slop from excellence:
If you generate AI voiceovers with ElevenLabs, correct inflection errors and fix acronyms like NASA so they’re spoken as words, not letters. Precision creates trust.
When generating subtitles, review every line. AI won’t misspell words, but it will choose the wrong ones. Contextual errors are obvious and off-putting.
Only generate AI video when no adequate b-roll exists. Searching in Canva or your asset library is usually faster and far more accurate than synthesizing footage.
When writing posts or articles, start with your own talking points. Let the AI refine your voice, rather than replace it. Authenticity begins with intent.
Everyone else will drown in democratized abundance. You will stand apart because you chose precision over convenience. Discipline over volume. That final 10 percent is where excellence lives. And excellence compounds.
Do Work You Love.
Monetize Your Story.
Design Your Future.
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Martin Ricketts
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the AI Work Slop Problem
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