Sep 11 (edited) • General discussion
The Hospitality State of the Nation 2025 report
Based on the report, I shared some tips in my blog on what hospitality businesses can do to outperform the competition.
My two cents – priorities
1. Work out who our customers are?
Let's make a list, segment and focus on the biggest spenders within our target audiences (families, couples, locals, corporates etc.)
2. How can I get my customers to spend more at my business?
Build loyalty mechanics - cards, memberships, personalised offers. Repeat customers lower your marketing costs and increase life-time value for each customer.
3. How to stand out among the competition?
Invest in differentiated positioning (tell your unique story, use strong visuals, and create distinct offers).
4. Push your best offer first - the one that brings the most revenue with the least effort, quickly.
5. Whatever we do, keep it super simple and repeat it often across paid ads and free social content.
If you need help with any of the above, ask.
I am here to help.
My full blog article is here:
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The Hospitality State of the Nation 2025 report
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