Should Hospitality businesses save on marketing?

Is it even possible to "save" on marketing?

In my view, it's not about cutting marketing - it's about shifting focus.

❌ Forget posting endlessly on socials (if time and resources are limited).

Double down on what generates revenue right now:

✅ Drive more foot traffic, get more guests.

✅ Keep more money in your pocket when they spend (protect margins).

✅ Get guests to spend more - and come back again.

I've broken these down into practical, no-B.S. steps in my latest post.

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