📢 New Lesson: 3. Shareholder Pressure
Today’s release is Lesson 3 in our billionaire–climate series:
Shareholder Pressure — the hidden engine behind “growth at any cost.”
This is one of the most important mechanisms in the entire system.
It explains why companies:
  • cut wages
  • externalise costs
  • underinvest in safety
  • resist climate action
  • favour short-term profit over long-term stability
And why CEOs can’t — even if they wanted to — simply “do better.”
Shareholder pressure makes everything else in the system more intense.
🔥 What you’ll learn today
This lesson walks through the real cycle behind corporate behaviour:
  1. Shareholders demand rising quarterly profits
  2. Companies cut costs and increase extraction
  3. Short-term profits rise
  4. Share price goes up
  5. CEO compensation rises with it
  6. Pressure increases → and the cycle repeats
This loop pushes companies toward behaviour that harms:
  • workers
  • communities
  • ecosystems
  • climate
  • long-term resilience
It’s not an accident — it’s the structure.
💬 Your Activity for Today
Question:
Where have you seen signs of this shareholder pressure cycle in companies you interact with?
Examples might include:
  • sudden cost-cutting
  • reduced quality
  • mass layoffs
  • price rises after mergers
  • “efficiencies” that look like corner-cutting
  • products designed to fail sooner
  • environmental shortcuts
Even a small example helps people connect the dots.
🌱 Tomorrow’s Drop
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Richard Knight
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📢 New Lesson: 3. Shareholder Pressure
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