Jun '25 (edited) • General discussion
LESSON #1 – Test before you scale
80% of ad spend is wasted when founders scale a creative that hasn’t won yet.
The quick test framework
1. Launch 10 angles at €10/day each
2. Kill anything below account-avg CTR after 72 h
3. Scale the winner 3-5x
Grab the entire 50 - rule PDF inside the Lead Lab,
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LESSON #1 – Test before you scale
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