LESSON #1 – Test before you scale

Jun '25 (edited) • General discussion

80% of ad spend is wasted when founders scale a creative that hasn’t won yet.

The quick test framework

1. Launch 10 angles at €10/day each

2. Kill anything below account-avg CTR after 72 h

3. Scale the winner 3-5x

Grab the entire 50 - rule PDF inside the Lead Lab,

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LESSON #1 – Test before you scale

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