20d • 📢Announcements
Why I'm Documenting The Pickleball Journey (And What It Has to Do With Your Personal Brand)
Alright, let's dive in.
I've started something new.
The Pickleball Journey: Unranked to 5.0 DUPR.
I'm documenting every session. Every mistake. Every breakthrough.
Publicly. On YouTube. For anyone to watch.
Why am I telling you this in a community focused on AI sales automation?
BECAUSE THIS IS EXACTLY WHAT MODULE 2 OF GTM ACADEMY AI TEACHES.
Personal branding isn't about being perfect.
IT'S ABOUT BEING REAL.
HERE'S WHAT I'M LEARNING IN REAL-TIME:
The resistance I feel before filming a pickleball session?
→ That's the SAME resistance you feel before posting your first LinkedIn thought leadership piece.
The fear that I'll look stupid because I'm unranked at pickleball?
→ That's the SAME fear that stops you from sharing your business journey before you "make it."
The discipline required to show up and record Pickleball Session 5 when Session 4 was embarrassing?
→ That's the SAME discipline required to keep posting content even when engagement is low.
THE LESSON:
YOUR PERSONAL PROJECTS ARE YOUR PERSONAL BRAND.
When someone watches The Pickleball Journey, they're not just seeing me learn a sport.
They're seeing:
→ How I approach systems (breaking down pickleball skills methodically)
→ How I handle failure (documenting the losses, not just wins)
→ How I show up consistently (even when it's uncomfortable)
→ How I communicate learning (making pickleball progress valuable for others)
THAT'S THE SAME ENERGY I BRING TO BUILDING SALES ENGINES.
And that's exactly what YOUR audience needs to see from YOU.
THE GTM ACADEMY AI CONNECTION:
We teach you to build AI knowledgebases using the SPEAK Framework.
But here's the thing: YOUR KNOWLEDGEBASE ISN'T JUST BUSINESS FACTS.
It's WHO YOU ARE.
Your values. Your journey. Your authentic voice.
WHEN YOU DOCUMENT A PASSION PROJECT PUBLICLY (LIKE THE PICKLEBALL JOURNEY):
→ You're practicing vulnerability (the S in SPEAK)
→ You're presenting with purpose (the P in SPEAK)
→ You're educating through experience (the E in SPEAK)
→ You're building authority (the A in SPEAK)
→ You're keeping showing up (the K in SPEAK)
THIS IS MODULE 2 IN ACTION.
WHY I'M SHARING THIS WITH YOU:
I want you to see that "personal branding" doesn't mean:
- Only posting business content
- Hiding your human side
- Waiting until you're "successful enough"
PERSONAL BRANDING MEANS:
Showing people how you THINK by showing them what you DO.
Whether that's:
→ Learning a new skill (pickleball, guitar, coding)
→ Building a side project
→ Documenting your fitness journey
→ Sharing your reading list and insights
PEOPLE CONNECT WITH PEOPLE.
Not perfectly curated business accounts.
THE CHALLENGE:
What's YOUR version of The Pickleball Journey?
What are you working on outside of your main business that demonstrates:
- Your discipline
- Your growth mindset
- Your approach to learning
- Your authenticity
AND HERE'S THE REAL QUESTION:
WHAT'S STOPPING YOU FROM DOCUMENTING IT PUBLICLY?
Because I can tell you from experience with The Pickleball Journey - the resistance you feel?
That's the exact sign you SHOULD be doing it.
THE PLAYBOOK:
If you want to build your personal brand the way I'm doing with The Pickleball Journey:
- Choose a project you're genuinely excited about (not strategic, GENUINE)
- Document the journey (the failures, not just the wins)
- Share the lessons (what it's teaching you about life/business)
- Stay consistent (show up even when it's hard)
- Let people discover who you really are
Your business content shows WHAT you do.
Your passion projects show WHO you are.
BOTH MATTER.
LET'S BUILD THE FUTURE - whether that's AI sales systems OR 5.0 DUPR pickleball.
Drop below:
→ What's a passion project you're working on (or want to start)?
→ What's stopping you from documenting it publicly?
I read every comment. Let's talk about this.
P.S. If you want to follow The Pickleball Journey, I'll drop the YouTube link in the comments. But the real value isn't watching me play pickleball - it's seeing how personal brand building ACTUALLY works in real-time.
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Why I'm Documenting The Pickleball Journey (And What It Has to Do With Your Personal Brand)
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