How I Closed 15% of Sales on a Live Virtual Event

This week, I closed sales live on my virtual event for the very first time in 10 years!

Here’s what I changed:

🔹 I named the real consequence of “not doing it.”

Instead of keeping it abstract, I drilled into the true consequence: how it shows up in the body, in health issues, in money patterns, in relationships. Suddenly, my program wasn’t “nice to have” — it became urgent.

🔹 I stripped out the features and benefits.

There was no “Here’s what you get” slide. I stopped selling bullet points and focused on the result. They didn’t need a checklist; they needed clarity on what life looks like on the other side.

🔹 I separated the “no’s” from the “maybe’s.”

At the end, I released the people who were a definite no — with love. Then I stopped the recording and stayed on with the ones who were on the fence. That created an intimate space where the real fears surfaced, and I could address them directly.

Result? 15% made the decision on the spot.

✨ Lesson: Sometimes it’s not about saying more — it’s about going deeper, removing the noise, and making space for the people who are truly deciding.

14 comments