Sharing some free market research tools that I discovered in my journey to start an online business.
PORCH GROUP MEDIA - Consumer Shopping Trends and Statistics by the Generation: Gen Z, Millenials, Gen X, Boomers and the Silents.
The article is loaded with graphs and charts and tidbits of information that may help you
refine your preference for your ideal client. Includes tips on how to approach and market
to each group to maximize your ad dollar.
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DID YOU KNOW?
The Silents are the wealthiest group in the U.S. market.
There is a free ebook that may be useful.
Will post others if you find this useful.