💰 Why Q4 Is The Season To Increase Ad Spend

Antonio Romero

12d (edited) • Announcements 🔔

If you don’t raise budgets during the holidays, you’re not just scaling slower…

you’re losing visibility to brands that do.

Here's why.

Growthub shares that nearly every buying metric spikes in Q4:

Impressions: up ~50%
CTR: often doubles
Direct traffic: up to +150%
AOV: up ~30%
Conversion rate: up ~60%

Intent is high. Shoppers are actively browsing, comparing, and buying.

The average consumer plans to purchase $890 in gifts this year (the second-highest amount on record!) If you want your products in that cart, your ad budget needs to match the moment.

3 Ways to Spend Smarter (Not Just More)

→ Fund the channels that already win: Lean into whichever channel performs best for you, whether it's Meta, Google, or both. Q4 is not the moment to reinvent the wheel. It is the moment to fuel what is working.

→ Increase creative volume: Creative diversity is king.

Test out different angles:

Gifting hooks
Problem > solution positioning
Creator/influencer/user-generated styles

Fresh creative wins when competition spikes.

Let email convert the demand: Email is free revenue in Q4. Increase sends, tighten segmentation, and capitalize on the traffic your ads are driving.

Quick Playbook for Holiday Visibility

Start before December
Raise budget to match rising CPMs and buying intent
Launch a strong gifting + urgency creative mix
Use ads to fill the funnel, email to close and upsell

The takeaway? Q4 is not the time to be conservative. It’s the time to capture attention, grow market share, and lock in customers who will fuel Q1 revenue.

Don’t wait. Make sure these ramp-ups are underway.

Full article here: https://nrf.com/media-center/press-releases/consumers-to-spend-second-highest-amount-on-record-according-to-nrf-holiday-survey?utm_source=email&utm_medium=email%20marketing

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