Keep Sowing and Tending Relationship Seeds - A Win and A Give

During

's training last week, I messaged my "lead" influencer. I asked if she'd help with a whitelisting campaign. She worried before about filling her profile with "Apneasy ads." I totally agree with her - that wouldn't help either of us. With whitelisting, we can use her influence without flooding her feed. She said yes right away because it works for both of us!

But here's what I really want to say...

This only worked because I built a good relationship with her over 5 months. You can't just message a popular influencer and expect them to sell your stuff. You have to Give before you Ask. Often, you need to Give many times. Yes, it's hard work, but that's what we're here for.

These are real people, just like you. You wouldn't hire just anyone or let just anyone speak for your brand. They care about their followers and won't risk losing them for you. Show respect for their hard work, or you'll be just another person they ignore for trying to use them.

So take the time to build real connections. The payoff comes when influencers want to work with you because they know and trust you. My success didn't happen overnight; it came from months of genuine interaction. And trust me, it's worth every minute.

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