I fixed 3 things in 2 hours on a new brand launched just last Friday:
1 - Headline focused on results, not methodology
2 - Tweaked my offer and added some free stuff thatβs complimentary
3 - Changed CTA from βATCβ to βBuy Now | x% OFFβ
New conversion rate: 12.5%.
Fancy doesnβt convert. Clear does.πͺ