So just want to make sure I get it.
So we are at X point today and we want to get to Y point(best version of ourself)
We report on the journey in our content. (Building a personal brand)
Then our offers grow from the experience.
I miss the point how anybody would go on a personal development journey then become an Instagram Expert for example or a Dog Skills Trainer????
oooorrr
is it
Along the journey they realised they had a love of dogs or really loved to communicate via IG???