Jun 4 • General discussion
Write for the stranger, not your friends
We've already covered this in the past, but it's worth reviewing and making sure all executions have this in mind.
A stranger gives you two lines before deciding whether to keep reading. "Tough day in the gym" gives them nothing to use. "3 guard passing mistakes that got me swept at ADCC trials" tells them exactly what they'll walk away with.
Lead with the payoff. The technique fix, the training principle, the protocol. Put it in the first two lines so a stranger knows why the post is worth their time.
Most athlete creators post like everyone already follows them. Training updates, personal reflections, the day's workout split all work as content, but you need to tell a stranger why they should care.
This week:
Pull your last five posts. Read only the first two lines of each. Mark every one that tells a stranger what they'll gain: a fix, a principle, a solution.
If you can't mark at least three, your next post leads with the result. "This shoulder mobility drill added 20 pounds to my overhead press in 12 weeks" gives a reader a reason to stop scrolling. "
Been working on mobility lately" doesn't hit
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Write for the stranger, not your friends
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