Kirby's Biggest Takeaway's on Content Creation (Youtube)
@Andrew Kirby 's biggest takeaways for people who are trying to get traffic through content especially Youtube are: - Do the analysis of your marketplace and just figure out how you can stand out. - Be the 1 of 1 guy in that area, that creates this specific type of content. - Build more goodwill, make your content better. - Just increase the value per second and it should be higher than your competition. - Increase the density of insights in your content, increase your density of lessons in your content. - That works 99% of the time because you also build attention but you also build goodwill that can then be beneficial when you have something to sell. - The best strategy for YouTube is: to do things and share what you learnt. - Just help people and share the lessons. - do epic shit, talk about the epic shit you did. - You only need 40 booked sales calls a week, 40 calls booked, 20% conversion rate, 8 closed, your product is 2000$, that makes 16,000$ a week, 64,000$ a month. - Don't be a dancing joker ๐. - You just need to get those 40 calls booked with the serious crowd who really wants to achieve the transformation. - Don't chase millions of clown ๐คก views, you just need right people. Not more people you need the right people. - Now even if you get 1000 views a week, you just need to fill out 40 slots on the calendar! Your goal is not to get 1000000000 views, likes, subs. - It's just calls booked and by the right people, you can even filter out the people who are not the right fit for your program. - Just cancel their calls, if your goal is to only make money currently. - Escape Competition through Authenticity, and satisfy that unmet desire through your way of doing things, for example: I really love those raw unedited videos which are out in the nature and just someone sharing their wisdom! I'm that type of guy, so I prefer to making that type of videos, so maybe that might be he market I can serve because in my specific market, in my competition nobody does that!