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11d β’ π Chat
How I took my About page conversion rate from 7% to 20%
I just took the conversion rate on my About page for my free community from 7% β 20%
Here are the biggest lessons I learned:
Lesson 1: Proof over promise
I used to have lots of promises and very little proof. Now itβs almost the opposite and it works.
Lesson 2: Be crystal clear on who itβs for
I used to be vague. Now anyone visiting immediately knows exactly who my community helps.
Lesson 3: Keep it simple
I used to clutter the page with multiple images and videos. Now just 1β2 clear examples make the message way more powerful.
Whatβs one thing youβve done to improve your About page?
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How I took my About page conversion rate from 7% to 20%
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