24h β’ π Chat
Does your audience trust you?
We are in a trust recession.
As I look at my marketing predictions for 2026 and where I think the industry is going - the thought that keeps popping into my head is that we are in a trust recession.
Trust is at an all time low. For a very good reason.
People have been burned. People have been taken advantage of. People have been lied to.
The "coaching" industry among many others have earned the fact that we are in a trust recession.
Tomorrow I will be putting out my full list of predictions for my industry in 2026 but as I was putting this together my question was this.
What are you doing to earn the trust of your audience?
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Does your audience trust you?
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