28d • General discussion
The Google ad most business owners have never heard of!
Search "plumber near me." See those listings at the very top above the regular ads, above the map with a star rating and a "Call" button? Those are Local Service Ads (LSAs), and most owners have no idea they exist.
Why they're worth knowing:
1: You don't pay per click. You only pay when someone actually calls or messages, so you're buying leads, not clicks.
2: Ranking isn't about who spends the most. It's driven by your reviews and how fast you respond, which means a smaller, responsive business can outrank a bigger one.
3: And every listing carries a Google verification badge, which quietly builds trust before anyone even clicks.
Have you heard of LSA before this?
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The Google ad most business owners have never heard of!
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