Google Ads Master Class ā Complete Course Outline
š Module 1: Introduction to Google Ads
- What is Google Ads and how it works
- Types of Google Ads (Search, Display, Video, Shopping, Performance Max)
- Auction system explained simply
- How Google decides which ads to show
- Setting realistic expectations for results
š Module 2: Account Setup & Structure
- Creating a Google Ads account correctly
- Billing setup and payment methods
- Campaign structure overview (Account ā Campaign ā Ad Group ā Ads)
- Naming conventions for scaling
- Linking Google Ads with Google Analytics & Search Console
š Module 3: Keyword Research Mastery
- What are keywords and why they matter
- Types of keywords (Broad, Phrase, Exact, Negative)
- Using Google Keyword Planner effectively
- Competitor keyword research strategy
- Finding high-intent buying keywords
- Building a profitable keyword list
š Module 4: Campaign Creation (Search Ads)
- Creating your first Search Campaign step-by-step
- Bidding strategies (Manual CPC, Max Conversions, Target CPA)
- Geo-targeting