How I Come Up With Ideas for My Videos (Pre-Production)
One thing I see many creators doing wrong is jumping straight into making a video without thinking about what the video should actually be about. Before I even open any AI tool, I spend time figuring out the concept first. When I’m planning my content, the first thing I do is look for inspiration. I don’t rely on guessing or hoping something works — I look for content that is already performing well across social media. I usually search for pages with consistent views, but what I pay the most attention to are outlier videos — videos that go viral on pages with relatively small followings. That’s a strong signal that the idea itself is powerful, not just the account posting it. When I find those types of videos, I study them and use them as inspiration for my own content. I don’t copy them directly — instead I take the core concept and add my own twist to it. This approach helps me in a few ways. First, I’m not starting from scratch. I’m building on ideas that have already proven they can perform well. Second, it keeps my content aligned with what’s currently working with the algorithm. Trends change quickly, and if you’re not paying attention, you can easily end up making content that nobody is interested in anymore. And finally, it allows me to experiment with different concepts. Sometimes a small variation of an idea can perform way better than expected. So instead of creating blindly, I let the data and successful content guide my ideas. I analyze what works, understand why it works, and then adapt it into something that fits my style. If you have any questions about how I come up with ideas for my videos, feel free to ask in the comments. - Marcos