02 / Camera angle and camera height

03 / Distance, focal length and lens choice

04 / Depth of field and aperture

05 / Aspect ratios and cropping the garment

06 / Consistent framing across a look series

07 / Frame the material, not only the model

08 / Movement in a still: shutter speed

09 / Reframe after the shot

10 / Lens character: when the glass is the idea

11 / Choose the cover and say why

12 / FIND your style: random style codes

🟥 SUMMARY

Manifesto