You Vs. The Algorithm
(Note: this is from something God dealt with me about this week - just between us so I won’t share this one publicly. But maybe it will help someone here too)
If you’re a musician in ministry or the industry, you’ve felt it.
You release the song.
You post the clip from worship.
You share what God gave you.
And the numbers don’t move.
Suddenly it feels like you’re fighting an invisible force — the algorithm.
Silence. Low views. Crickets.
It’s easy to believe the lie that the algorithm is the boss, the gatekeeper, the final judge of whether your work matters. But here’s the truth most creators need to hear sooner rather than later:
The algorithm is not your opponent—but it’s also not your savior.
Here’s the truth:
The algorithm is not your calling. God is.
The platform measures engagement.
God measures obedience.
The algorithm tracks watch time.
God sees prayer time.
The real tension isn’t you versus the algorithm.
It’s you versus distraction, comparison, and discouragement.
Algorithms shift constantly. What worked last month may not work next week. But creators who build skills, catalogues, and communities always outlast creators who chase spikes.
Every time you refresh analytics instead of creating the next thing, the algorithm wins.
Every time you silence your voice to chase trends that don’t fit you, the algorithm wins.
Every time you stop because growth feels slow, the algorithm wins.
But when you create from clarity instead of panic—you win.
The industry may reward trends, aesthetics, and virality. But ministry has always been about faithfulness. David was anointed long before he was platformed. What God develops in private will never be invalidated by low public metrics.
As women in music, especially in faith spaces, we have to guard our hearts. When we let analytics determine our worth, we slowly shift from assignment to approval.
Too many women internalize algorithm feedback as personal failure. We start editing ourselves down to what’s “safe,” “performing,” or “working right now,” instead of what’s honest, creative, and aligned.
That’s how burnout sneaks in.
And that’s the real danger.
Yes, learn strategy. Yes, study the industry. Excellence honors God. But don’t let the pressure to “perform” drown out the reason you started singing in the first place.
Your job is to steward the gift.
God’s job is to breathe on it.
If the views are low but the obedience is high, you are still winning.
The algorithm’s job is to sort content.
Your job is to create it.
Not perfectly.
Not strategically every time.
Just faithfully.
Post the song.
Share the lesson.
Upload the clip.
Say the thing.
You don’t need permission from a platform to be a creator. Platforms are rented land—but your voice, your skill, and your community are assets you own.
The algorithm may control distribution.
But it does not control destiny.
Stop asking, “Why isn’t the algorithm choosing me?”
Start asking, “Am I choosing myself?”
Because when you commit to growth over approval, creation over comparison, and purpose over performance—you stop fighting the algorithm and start building a career.
And that’s a win that no update can take away.
Keep singing. Keep serving. Keep showing up.
God sees you — even when the numbers don’t. And you never know who God could be blessing through your obedience.
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Derest Craig
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You Vs. The Algorithm
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