Most writers are “posting for visibility.”
Ghostwriters post for leads.
Here's exactly how to find clients on Threads step by step :
Step 1: Fix your bio so clients know what you do
Your bio should answer 3 things fast:
- Who you help
- What you do
- What result you help them get
Example:
“I help coaches turn their story into high-ticket ghostwritten content using AI.”
If your bio is vibes only, you’re hiding from money.
Step 2: Follow people who can actually pay you
Stop only following other writers.
Follow:
- Coaches
- Consultants
- Course creators
- Agency owners
Your future clients are talking about content, offers, overwhelm, and “I need to post more.” That’s your lane.
Step 3: Engage before you pitch
For 10–15 minutes a day:
- Reply to their posts with thoughtful comments
- Add an insight, story, or practical tip
- Make their content look smarter by being in the replies
You’re building familiarity. People buy from the name that keeps showing up with value.
Step 4: Post like someone they’d want to hire. Your posts should show you can:
- Tell a clear story
- Break down ideas simply
- Write hooks that make people stop scrolling
Post:
- Client-style stories (“I helped X turn Y into Z”)
- Behind-the-scenes of your writing process
- Before/after examples of content you’d write
You’re not just “sharing content.” You’re giving them a preview of working with you.
Step 5: Use soft CTAs in your posts. Don’t just drop gems and disappear. End posts with:
“If you want help turning your story into content that sells, reply ‘GHOST’ and I’ll send details.”
or
“Need help with your content? My DMs are open for 1:1 ghostwriting support.”
If you never invite, they never ask.
Step 6: Move from replies → DMs smoothly When someone engages a lot or replies “I need this,” you say:
“Happy to help. Want me to send a few ways I work with clients?”
Then in DMs:
- Ask what they do
- Ask what they’re struggling with
- Offer 1 simple service (not your whole menu)
Clarity sells. Confusion ghosts.
Step 7: Track what’s working
Each week, check:
- Which posts got the most saves or replies
- Which topics attracted potential clients
- Who engaged more than once
Double down on what brought real interest, not just likes.
You don’t need to “go viral” on Threads to get ghostwriting clients.
You need:
- A clear bio
- The right audience
- Daily value in the replies
- Simple offers + brave CTAs
Do this consistently for 30 days and tell me you don’t see a shift.
If you want plug-and-play prompts and scripts to help you do this faster, I broke my system down inside the Ghostwriter Jumpstart Kit™.