28d • General discussion
Review the Alerts Before You Add Another
Command note: An alert nobody acts on is worse than no alert at all.
Every alert you add trains the team to ignore the next one. Past a certain point, the real failure arrives looking like noise.
Where this shows up:
• A new-lead notification that fires for spam and real leads alike
• A failed-workflow email that lands in an inbox nobody checks
• A task created for every event, until the task list is unreadable
• A Slack ping with no owner and no next step
Do it now:
1) List every alert your accounts send — email, SMS, task, Slack. One line each.
2) Next to each, write who acts on it and what they do. No answer means it's noise.
3) Delete or mute anything with no owner. Don't archive it. Remove it.
4) For what remains, add the next step to the message itself, so the reader never has to guess.
5) Set a rule: nothing new gets added until something old is removed or justified.
An alert is a request for action. If no one can say what action, it isn't an alert. It's clutter.
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Review the Alerts Before You Add Another
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