Why Most People Underestimate What GHL Can Really Do for Their Automation Workflows

I’ve noticed something interesting lately...

A lot of people talk about GoHighLevel (GHL) as if it’s “just” a CRM or funnel builder.But the truth is GHL is one of the most underrated automation ecosystems out there right now.

Here’s why

When you start connecting GHL with external AI automation systems (like Make, Zapier, or custom GPTs), it stops being a “marketing tool” and starts becoming your business brain.

Imagine this:

New leads come in from Facebook Ads → GHL automatically scores them using an AI model.
The AI drafts a personalized follow-up message → GHL sends it via SMS or email instantly.
If they reply → AI categorizes the intent → and GHL routes them to the right pipeline.

All this happens without you lifting a finger. That’s not marketing, that’s automated intelligence at scale.

The crazy part? Most users barely scratch 20% of what GHL can do when integrated with the right automation logic and AI orchestration.

Once you start treating GHL like an automation hub instead of just a “software,” everything changes.

Question for all: What’s the most creative or unexpected way you’ve used GHL in your automation workflows so far?(Or what’s one task you wish GHL could automate for you?)

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