Start writing copy that gets credit cards out.
These 5 psychological triggers are the difference between visitors who browse and customers who buy.
Every successful Shopify store uses them (whether they know it or not).
The best part? You can implement all 5 TODAY:
  1. Hook First, Explain Later → Your hero section has 3 seconds. Make them count.
  2. Open Loops → Use the Zeigarnik effect to make scrolling physically uncomfortable to stop.
  3. Stack Value First → Never lead with price. Make them want it, then make it affordable.
  4. Urgency + Safety → Create FOMO without the fear. This combo removes all hesitation.
  5. Numbers > Adjectives → "Fast shipping" loses to "2-hour delivery" every time.
Save this. Study your top competitor's sites - I guarantee they're using at least 3 of these.
Then audit your own store. Fix one thing at a time. Watch your conversion rate climb.
💡 Quick win: Go change your hero headline right now using Secret #1. Takes 2 minutes. Could double your conversions this week.
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Seth Goyes
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Start writing copy that gets credit cards out.
Shopify Gang
skool.com/getconversions
Learn the fundamentals of CRO from one of Shopify’s top agencies — the same strategies we use to scale 7–9 figure brands to $150,000/day.
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