15d • General discussion
$180K+/month in Facebook ads. Here's what's changing everything.
We run performance marketing for cannabis brands.
Last month, one client sent us 1TB of UGC content to run.
High quality. Authentic creators. Professional production.
We pushed $120K in ad spend behind it.
The results? Mid.
3.3% CTR. Nothing special.
So we threw out the playbook and took creative into our own hands.
𝐓𝐡𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭
We asked ourselves one question:
"What would stop someone mid-scroll?"
The answer: CONTRAST.
Something so unexpected, so absurd, that your thumb freezes.
Our solution?
A nun. Promoting cannabis.
We built it entirely with Google Gemini's AI video tools.
No film crew. No influencers. No production budget.
𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬
- UGC Ads - 3.3%
- AI Nun 6.7% CPA Baseline Cut nearly in half
𝐑𝐞𝐚𝐝 𝐭𝐡𝐚𝐭 𝐚𝐠𝐚𝐢𝐧.
Double the click-through rate. Half the acquisition cost.
From an ad we made with AI in an afternoon.
The game is changing. Fast.
As these AI tools get smarter, we're going to see a massive shift in how content gets made.
Content studios? On the cutting block.
Influencer deals? Getting undercut by algorithms.
The brands that learn to use these tools NOW will have an unfair advantage for years.
Want me to show you how?
I'll put together a live class breaking down exactly how we:
- Come up with scroll-stopping concepts
- Write scripts optimized for short-form AI video
- Use Gemini to generate these ads
- Test and iterate fast
Drop a "🍄" below if you want in.
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$180K+/month in Facebook ads. Here's what's changing everything.
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