Self-Serve ChatGPT Ads Launching in April 🚀

Hi everyone - huge update today!

ChatGPT Ads just hit a major milestone. Here's what you need to know:

The numbers:

$100M+ in annualized ad revenue, just 6 weeks after launching the ad pilot
Less than 20% of eligible US free and Go tier users are seeing ads daily
Around 85% of Free and Go users are eligible to see ads, meaning current revenue is a fraction of what's coming
600+ advertisers are now on the platform

What's coming next:

Self-serve advertiser access is on track to launch in April
Geographic expansion into Canada, Australia, and New Zealand is being explored
OpenAI hired Dave Dugan (former Meta ad exec) to lead ad sales
The ads manager dashboard is rolling out for campaign management and real-time optimization

What this means for us:

The moment self-serve opens, every Google and Meta advertiser starts testing. CPMs will rise, and competition will increase fast
Right now, fewer than 7% of ads are rated "low relevance" by users, which means the ad experience is performing well, and OpenAI will keep scaling it
Reporting is still basic (weekly CSV of clicks and impressions - I expect this to change), so the advertisers who figure out performance tracking independently will have a major advantage

The early mover window is real, and it'll close faster than most expect.

FutureProof will be sharing the best practices & tools to help you create winning ChatGPT ads as soon as we have them!

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