4d • Inspiration
How I Got 4,565 Leads in 3 Weeks (and hit #6 Affiliate Worldwide for the Alex Hormozi Book Launch)
Most of you asked so I decided to write this for Funnel Junkies. Myself and Minette is sitting in a coffee shop overlooking the snow capped mountains and inspiration hit so here we go...
*How I Got 4,565 Leads in 3 Weeks*
I didn’t wake up one day with a massive following, a perfect brand, or a fancy tech setup.
What I did have was a decision: I was tired of “trying things” online and hoping one of them eventually worked. I wanted a system I could run from South Africa, consistently, that didn’t depend on being famous.
So when I flew to Affiliate World, it wasn’t for the selfies or the hype. I went for one reason:
Success leaves clues.
And what I noticed there hit me like a punch.
The top affiliates weren’t obsessing about “the algorithm.” They weren’t building complicated funnels. They weren’t acting like influencers.
They were running simple distribution machines.
They knew how to:
- get attention,
- start conversations,
- build trust fast,
- make a compelling offer,
- and repeat it every day like it was boring.
That’s when it clicked for me…
Most people don’t fail because they’re not smart. They fail because they don’t have a repeatable daily process.
The moment it became real (and how it started quietly)
When Alex’s book launch kicked off, I wasn’t thinking, “I’m going to be top 10 worldwide.” Honestly, I thought that was for the big dogs — the guys I was following on YouTube and social media.
But here’s what’s crazy…
On a Sunday afternoon, I made two simple videos and set up a DM bot. No big announcement. No strategy meeting. No one even knew.
All I did was drive attention → start conversations → and when people engaged, I shared my affiliate link to Alex’s webinar.
That was it.
Five days in, I checked the leaderboard.
I was sitting at #36 worldwide.
And in that moment, something snapped:
“Wait… this is actually possible.”
I wasn’t there yet — but I could see it.
So I did what most people say they’ll do, but don’t…
I went into overdrive.
The Real Strategy (In One Line)
For 3 weeks, I ran a loop every day:
Facebook Reels → DM Conversations (bot + manual) → WhatsApp Value Group → Invite to Alex’s webinar via my affiliate link
No magic. No secret hack. Just a machine that turns attention into conversations, and conversations into registrations.
Week 1: I Built Attention and Conversations (Not “Followers”)
For the first few days, I didn’t try to “sell” anything.
I focused on one thing: getting attention from the right people and turning it into DMs.
What I posted (Facebook Reels)
I posted one reel per day on Facebook.
Not perfect reels. Just clear ones.
Each reel followed a simple structure:
- Call out a problem (something people are already frustrated about)
- Give one insight (something useful, fast)
- Give one action (comment or DM to get the next step)
If you want templates, here are examples you can copy:
- “If you’ve tried 3 online businesses and none worked, here’s why…”
- “You don’t need followers to get leads — you need this one system…”
- “Most people are posting content wrong in SA — do this instead…”
The most important part (and most people skip it)
For the first 60 minutes after posting, I replied to every comment.
That’s not just “engagement.”
That’s distribution.
More replies = more reach = more comments = more DMs.
And I always pinned a comment like:
“Comment ‘PLAN’ and I’ll send you the step-by-step.”
DM Bots: The Multiplier That Made This Scalable
Because once DMs start coming in, most people crash here. They can’t keep up. They get overwhelmed. They start replying slower… and leads go cold.
That’s why I used DM bots.
Not to replace relationships — to remove repetition.
The bot handled the first minute of the conversation so I could focus on the human part.
Here’s the exact DM flow (copy/paste):
Auto DM #1: “Legend. Want the link + the step-by-step? Reply YES.”
DM #2: “Quick question — are you doing this to (A) build extra income, (B) cover bills, or (C) go full-time?”
DM #3: “Perfect. Here’s the link. Also, I’m running a free session that explains the whole blueprint — want an invite?”
That’s the whole flow.
The bot starts it. I finish it.
And every day I spent 30–45 minutes doing the part that actually matters:
- replying personally to warm leads
- sending quick voice notes to hot leads
- answering objections
- moving people into my trust environment
The Trust Environment: WhatsApp Value Groups
Here’s the move that made the biggest difference.
Instead of trying to “close” people in public comments or random DMs…
I moved them into a WhatsApp group where I could:
- provide value
- build trust quickly
- create momentum
- and make a clear invite
But here’s what I didn’t do:
I didn’t spam links.
I didn’t make it a promo group.
I treated it like a mini community.
What I posted in the WhatsApp group
One post per day. Short. Useful.
The structure was:
- 1 quick idea
- 1 quick win
- 1 short story (what worked/failed)
- 1 clear next step
Examples you can copy:
- “Quick win: stop trying to sell. Ask one question that starts a conversation.”
- “If your reel gets comments, reply with a question. Questions create DMs. DMs create conversions.”
- “If you’re waiting to feel motivated, you’ll lose. Winners execute even when it’s boring.”
And then I’d add a simple CTA like:
“If you want the full plan, here’s the invite link.”
The Week It Got Hard (and almost broke my momentum)
About a week in, something happened that messed with my head.
Half my leads didn’t register.
I was putting in the work, seeing the comments, seeing the DMs… and then looking at registrations like:
“How is this possible?”
That week broke me motivationally.
And that’s when I realized something that changed everything:
Everyone who succeeds goes through this part.
The difference is what happens next.
Most people take a hit like that and slow down. They “rethink strategy.” They “take a break.” They disappear.
Winners do the opposite.
Winners can continue even when it gets hard.
That week taught me the real game:
I wasn’t competing against regular affiliates. I was competing against guys I’d been watching on YouTube. People with huge audiences. People who’ve been doing this longer than me.
So I accepted the truth:
If I want to win, I have to do twice as much.
Not forever — but long enough for momentum to kick in.
So I increased:
- daily content output
- DM follow-up speed
- WhatsApp value drops
- and the number of invites I sent
And slowly… the numbers turned.
The Compelling Offer (Why People Clicked My Link)
Most people think leads come from “posting more.”
They don’t.
Leads come from offering something people actually want.
My offer wasn’t complicated.
It was clear and low friction.
A simple formula you can copy: Get [result] in [time] without [pain].
Examples:
- “Want my exact 3-week lead plan? Comment PLAN.”
- “Want the scripts I used? DM SCRIPTS.”
- “Want the invite to the free training where I break it down? Reply YES.”
Notice the pattern?
I’m not asking for trust upfront.
I’m giving value first, then making a recommendation… and then I share my affiliate link to the webinar.
The Daily Routine That Produced 4,565 Leads
This wasn’t a “viral moment.”
It was a 21-day routine.
Every day, 2–3 hours:
- 30–45 min: post reel + reply to comments
- 30–45 min: DM follow-up (bot replies + personal replies)
- 30–45 min: WhatsApp value post + invites
That’s the entire system.
And if you want to replicate it, track these numbers:
- Reels posted: 1/day
- Comment replies: 100% within first hour
- New DM conversations: 20–50/day
- WhatsApp value posts: 1/day
- Invites sent: 20–50/day
If those numbers are happening, leads are inevitable.
The Win Most People Don’t Understand: Momentum Compounds
When I hit that #6 worldwide spot, the leaderboard was cool…
But the real win was what happened after.
Because success compounds when you stay consistent.
That momentum created traction, trust, and visibility — and as a result, we generated more than R1 million in the 90 days after that webinar.
Not because I “got lucky.”
Because when momentum hits, everything becomes easier:
- your content gets more reach
- your DMs convert faster
- people trust you quicker
- your invites get higher response
- your results start stacking
That’s what most people miss.
They quit right before compounding starts.
And this is exactly what Funnel Junkies teaches
What I did for that launch isn’t a once-off trick.
It’s a repeatable blueprint you can run for:
- any webinar
- any offer
- any affiliate link
- any product you want to promote
Inside Funnel Junkies, we teach you how to build your own version of this:
- how to create attention consistently
- how to turn engagement into conversations
- how to use bots without losing authenticity
- how to build WhatsApp community trust fast
- how to craft compelling offers that people actually respond to
- and how to stick with it long enough for momentum to compound
Because the truth is:
You don’t need to be special.
You just need a system — and the ability to keep going when it gets hard.
Closing Chapter: The Price of the Leaderboard
Nobody talks about the emotional cost of competing.
They show the screenshot. They post the win. They skip the weeks of tension in-between.
For me, those three weeks felt like living with a weight on my chest.
Every week I couldn’t wait for the leaderboard to update. And every time it did, it was like rolling dice with my nervous system.
Some weeks I was over the moon — because we jumped a few spots and it felt like the whole thing was finally “real.” Other weeks I was broken — because we dropped, and suddenly my brain started whispering the worst thoughts:
“Maybe that first push was luck.” “Maybe the big guys are about to crush you.” “Maybe you’re not actually built for this level.”
And the worst part?
You still have to show up the next day like none of that happened.
The last week was a different kind of pain
In the final stretch, the leaderboard started updating daily.
Not weekly. Daily.
That changed everything.
Because now every day felt like a fight just to move up one or two spots.
The whole day became a slog: post, reply, DM, follow up, WhatsApp, invite… repeat… and then check again.
It wasn’t glamorous. It was relentless.
Five days before the deadline, we hit the Top 10.
It felt unreal.
Like… wait… are we actually doing this?
But we also knew something important:
This is the moment where the real killers push.
And they did.
The volume got insane. I was pulling in 500+ leads per day, and instead of feeling excited, I felt… pressure.
Because now it wasn’t about getting into the Top 10.
It was about surviving inside it.
The anticipation drained me more than the work
People think the hard part is generating leads.
It isn’t.
The hard part is carrying the anticipation — day after day — while still performing.
By the time launch week hit, I was emotionally drained. Not because I didn’t believe in the strategy…
But because my mind was constantly bouncing between:
“We’re going to win.” and “What if we don’t?”
So we decided to do something that kept us grounded.
We created a launch party for everyone who used my link — while the launch was live.
It wasn’t a marketing move.
It was a pressure valve.
A way to turn the grind into something human. Something shared.
And there was one more twist:
The winners were going to be announced live on the webinar.
So now we weren’t just waiting for an email.
We were waiting in public.
The longest two hours of my life
Two hours into the webinar, they started announcing winners.
Name after name.
And as they read them out, doubt started creeping in.
Because every name that wasn’t mine made the silence louder.
After weeks of torment and anticipation, it all came down to a few minutes.
I could feel my stomach twisting.
My mind was racing:
Did we make it? Did we hold our spot? Did we slip out right at the end?
It was excruciating.
And then finally…
They said it:
“At number 6… Eugene van der Merwe.”
For a second I didn’t even react.
It felt like my brain couldn’t process it fast enough.
And then the relief hit me like a wave.
It literally felt like a concrete block had been lifted off my shoulders.
A kind of relief I’ve never felt before.
A dream became real.
I couldn’t believe it — me, my Funnel Junkies team… we did it.
We were going to Vegas.
I was flying to meet my mentor in person.
And for the first time in weeks, I could breathe.
What happened next is a different story…
What happened in Vegas will have to wait for another chapter.
But for today, I wanted to share the real truth:
Winning isn’t about a secret tactic.
It’s about having a simple strategy… and being the person who can keep going when the emotional rollercoaster starts.
Because that rollercoaster is the separator.
Not talent. Not followers. Not luck.
The ability to stay consistent — even when it gets hard — is what makes the winners.
And if you can follow the same blueprint I followed, you can create the same kind of momentum too.
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How I Got 4,565 Leads in 3 Weeks (and hit #6 Affiliate Worldwide for the Alex Hormozi Book Launch)
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