🌸 Building Momentum with “Mommy and Me” — What I Learned from Our Community Event

Hey folks! I wanted to share a quick update about the Mommy and Me event I hosted last Saturday. I ran three ads leading up to it, and the experience gave me valuable insight into what’s trending—and what’s not—when it comes to promoting early-childhood dance programs.

We had eleven families sign up for the free community event, but due to torrential rain, only five were able to make it. Even with the weather, the results were encouraging—two families enrolled in later classes for older children, and the other three are returning next week to take advantage of our special sale offer.

Running this event reminded me how small efforts can add up in a big way. Since I started focusing on these entry-level programs, my overall enrollment has steadily grown:

🌷 Spring: 98 students
☀️ Summer: 150 students
🍁 Fall (so far): 165 students—with enrollment open through February!

These are the strongest numbers I’ve seen since COVID, and it’s exciting to watch the community reconnect and grow through dance.

I’m using these same strategies not only for The Dance Pointe, but also to build awareness for my nonprofit, South Tulsa Children’s Ballet, which focuses solely on producing full-scale shows for young performers.

If you’re planning your own community event or ad campaign, I wish you the best of luck! Feel free to reach out if you want to chat strategy or swap ideas—I’m always happy to share what’s been working for us.

— Pamela Farry-Haden

Owner, The Dance Pointe

Director, South Tulsa Children’s Ballet

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