Some pretty ridiculous things are happening with other niches

Adrian Mohnacs

Jul 11 • #Applying ✅

So take things waaay back. We're talking about the 1920's and one of the foundational texts in marketing.

Breakthrough Advertising by Eugene Schwartz.

The thing to pay attention to in that book are the LEVELS OF MARKET SOPHISTICATION.

Market sophistication is how familiar a group is with services similar to yours.

Here they are:

Level 1 – You’re the First

Level 2 – Others Are Selling It Too

Level 3 – People Have Heard Every Method

Level 4 – People Don’t Trust Anyone”

Level 5 – People Are Tired of All the Hype

This is where things get crazy. The tattoo industry is only at Level 2.

But every other industry is way past Level 5. Let's take a look at fitness over the years...

Level 1 - Get a 6 pack in 30 days

Level 2 - Get a 6 pack in 30 days using the NAVY Seal breathing method

Level 3 - Why the Navy SEAL breathing method burns fat 3x faster than sit-ups, crunches, or running.

Level 4 - I was 40 pounds overweight and tried everything. Nothing worked—until I discovered the breathing secret Navy SEALs use to stay combat-ready under pressure.

Level 5 - This isn’t about abs. This is about becoming the kind of man who never breaks a promise to himself.

Shit gets more and more ridiculous until you literally can't sell the thing anymore in level 5.

Level 5 is what a saturated market looks like.

Have you seen any tattoo artist post saying "I used to think tattooing was just about the art. That was until I discovered a temple of tattooed Buddhist monks and spent 16 years in the Himalayas learning their secrets to creating tattoos that create abundance, wealth, and fertility in your life in minutes."???

Neither have I.

Artists are still saying "this is who I am and what I have to offer".

So all you need is one unique way to differentiate yourself...

Here are some ideas: