Oct '25 • General
Just spoke to the CEO of Better-Auth...
After using better-auth for mochi, I realized I had to reach out to their team. Better-auth is by far one of the best auth providers ive used and its open source which blows my mind...
I never asked anything about monetization because I didn't want to paint a bad first image.
But the guy built better-auth as a one man army....
Im lost for words!
There are soo many features, plugins, future updates etc and he started all of it by himself.
I asked him what was his marketing strategy, and he said there was no marketing strategy.
He just spoke about it on twitter with no following at that time, and got a ton of traction because people wanted his solution (his illusion funnel)
So now that brings me to think he might be earning through sponsorships or partneships thats what I feel is going on here.
Again this is the same pattern I keep seeing over and over again.
If you can find a way to offer what someone else does as a paid service/program, for FREE and figure out a way to monetize differently, you'll break the internet and go viral.
Thats what I did as well to go from 0 subscribers to 130k subscribers.
Hope this sparks some thought for you!
How's it going everytone
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Just spoke to the CEO of Better-Auth...
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