Tip For a More Visual Appealing Funnel - Font Pairing

Feb '24 • Design

Something that I had trouble figuring out is what fonts to use when building a funnel

Because, even though you choose one beautiful font, if you use just one for the whole funnel, it can look boring

When I'm searching for funnels and landing pages to get inspiration, my eyes always go for the ones that have two or more fonts that fit together perfectly, like they were made to be used together

In some of Russell's funnels he uses three or more fonts, like the OFA Challenge funnel where he used one for headlines, another one for text, another one for testimonials and another for complementary elements

And that makes his funnels stand out, because there's a harmony and reading the copy becomes more pleasant

I'm very newbie to find the fonts that fit together so I do it with a help of these websites:

https://fontjoy.com/

https://www.fontshare.com/pairs

https://www.fontpair.co/

https://www.monotype.com/font-pairing#/

Use them and see the difference font pairing can make on your funnels

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