Funnel Hacker Cookbook - Part I · Freedom Fastlaner

Funnel Hacker Cookbook - Part I

I have decided it is time to take a step back, focus, and use my time productively. I've been spending a lot of time doing what seems like nothing lately. So I'm going to commit to going through all the training that I have purchased, starting with the Funnel Builders Secrets course.

I am planning to share my notes and key takeaways from the lessons so that I am motivated to pay attention and take notes. This way we can all learn together too, even if you don't want to give Russell thousands of your dollars.

And I will be using a lot less words than he does 😂

So let's jump into the first video that was an introduction the the Funnel Hacker Cookbook

The Cookbook can be found for free at: https://funnelhackerscookbook.com/fhcb-introduction

𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗕𝗼𝗼𝗸𝘀 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:

Emphasizes the importance of repetition in learning. By continually revisiting and digesting the content of the books and training materials, the principles and strategies discussed will become ingrained in your understanding.
Utilize any free time to re-listen to audiobooks and training sessions to deepen your comprehension and ability to apply these concepts.
The goal is to align your thinking with Russell's or your mentor's, adopting their beliefs and understanding the underpinning reasons and methodologies at a profound level. Mastery comes from being able to effortlessly recall and explain these concepts.

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗙𝘂𝗻𝗻𝗲𝗹𝘀:

𝘾𝙤𝙣𝙩𝙧𝙖𝙨𝙩 𝙬𝙞𝙩𝙝 𝙏𝙧𝙖𝙙𝙞𝙩𝙞𝙤𝙣𝙖𝙡 𝙒𝙚𝙗𝙨𝙞𝙩𝙚𝙨: Traditional websites, while often visually appealing, can overwhelm visitors with too many choices, leading to decision paralysis. In contrast, a funnel is a guided process that leads visitors through a series of steps towards making a purchase, similar to a salesperson assisting a customer in a store.

𝗖𝗼𝗿𝗲 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀:

𝘿𝙖𝙣 𝙆𝙚𝙣𝙣𝙚𝙙𝙮'𝙨 𝙄𝙣𝙨𝙞𝙜𝙝𝙩:The ability to outspend others on customer acquisition is a competitive advantage. The funnel approach, with its emphasis on One-Time Offers (OTOs) and upsells, increases the average cart value (ACV), allowing for a higher cost per acquisition (CPA) while maintaining profitability.
𝙀𝙭𝙥𝙚𝙧𝙩 𝙎𝙚𝙘𝙧𝙚𝙩𝙨 𝘽𝙤𝙤𝙠 𝙎𝙖𝙡𝙚𝙨: Demonstrates the practical application of funnel economics. Russell can afford to spend up to $36 to acquire a customer for his book because of the backend sales process that increases the customer's value over time.

𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗙𝘂𝗻𝗻𝗲𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:

Evolution from direct sales letters to incorporating squeeze pages and email follow-ups to increase conversions and ACV.
The importance of testing and profitability: Ensuring that the cost per acquisition (CPA) is less than the average cart value (ACV) to maintain a profitable funnel.
Don't keep burning money if the funnel is not working. Put in $100 and see if you get $100 back.

𝗧𝗵𝗲 𝟳 𝗣𝗵𝗮𝘀𝗲𝘀 𝗼𝗳 𝗮 𝗙𝘂𝗻𝗻𝗲𝗹:

𝙏𝙧𝙖𝙛𝙛𝙞𝙘 𝙏𝙚𝙢𝙥𝙚𝙧𝙖𝙩𝙪𝙧𝙚: Identifying the awareness level of the traffic (Cold, Warm, Hot).
𝙋𝙧𝙚-𝙁𝙧𝙖𝙢𝙚 𝘽𝙧𝙞𝙙𝙜𝙚: Establishing the right context and expectation before visitors enter your funnel.
𝙌𝙪𝙖𝙡𝙞𝙛𝙮 𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚𝙧𝙨: Segregating those willing to engage further by providing their email.
𝙌𝙪𝙖𝙡𝙞𝙛𝙮 𝘽𝙪𝙮𝙚𝙧𝙨: Distinguishing who is ready to make a purchase.
𝙄𝙙𝙚𝙣𝙩𝙞𝙛𝙮 𝙃𝙮𝙥𝙚𝙧𝙖𝙘𝙩𝙞𝙫𝙚 𝘽𝙪𝙮𝙚𝙧𝙨: Recognizing those with a higher propensity to make repeated purchases.
𝘼𝙜𝙚 𝙖𝙣𝙙 𝘼𝙨𝙘𝙚𝙣𝙙 𝙏𝙝𝙚 𝙍𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥𝙨: Developing and deepening the relationship with your audience over time.
𝘾𝙝𝙖𝙣𝙜𝙚 𝙩𝙝𝙚 𝙎𝙚𝙡𝙡𝙞𝙣𝙜 𝙀𝙣𝙫𝙞𝙧𝙤𝙣𝙢𝙚𝙣𝙩: Adapting the sales approach based on the audience and product evolution.

𝗙𝘂𝗻𝗻𝗲𝗹 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀:

Funnels are compared to baking a cake, where the right mix of elements (ingredients) leads to the desired outcome. The elements of a funnel are like the ingredients in a recipe, essential for creating a successful sales process.

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