Dream Client Avatars 👨🏻‍💼👩🏽‍⚕️

Hey everyone!

I’ve been going through some of RB’s training in the background while doing other tasks and I just wanted to share what I was listening to last night about attracting your dream clients.

When Russell originally started building his businesses online he was attracting a ton of people and building a huge list. But he woke up one day and realized that he wished he had a boss so that they could fire him! He says he hated working with his customers everyday.

Russell went to one of his mentors who gave him the advice to create a dream client avatar. Initially he thought it was silly but he did it anyway. He made one for a woman named Julie and a man named Mike. He actually found photos on Google and then printed them and hung them on his wall.

He then started making products directly focused to Mike and Julie. And he started with the 107 Split Tests book that focused more on the entrepreneur wanting to scale their business than the “get rich quick on the internet” customers he had before.

A decade later and he has a room full of Mikes and Julies paying him $50,000 a year to be in his inner circle. Now he’s happy to work with his clients and serve them each and every day.

I take 2 lessons from RB’s story.

#𝟭 - I need to know exactly who I want to work with/for and make products specifically for them.

#𝟮 - Even if advice sounds silly, maybe they know the way and it’s the answer to your problems

It’s like RB says, 𝘆𝗼𝘂 𝗮𝗹𝘄𝗮𝘆𝘀 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼 𝘁𝗵𝗲 𝗽𝗶𝗼𝗻𝗲𝗲𝗿𝘀 𝗮𝗿𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗹𝗮𝘆𝗶𝗻𝗴 𝗳𝗮𝗰𝗲 𝗱𝗼𝘄𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗶𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮𝗿𝗿𝗼𝘄𝘀 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗯𝗮𝗰𝗸𝘀.

Have a great day!

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