Jan '24 (edited) • Community Posts
Big Domino vs. Onliness
Every time I hear the Domino statement, I think about the Onliness statement. And every time I hear the Onlineness statement, I think about the Domino statement.
They don’t really scream that they are related in any way. But they have the same kind of usefulness depending on what you are working on.
If you’re working on having your unique offer, use the domino statement to see where the offer stands. Focus your messaging.
If you’re working on having your unique brand, use the onliness statement to see where your brand stands. Focus your messaging.
The Big Domino Statement:
If I can make them believe that (my opportunity) is the key to get (result they want the most), and the best/only way to do it is via (my vehicle/method) then all other objections and concerns are null and they have to give me money.
If I can make them believe that funnels are the key to selling 10x more fitness programs, and the best way to do it is through my freelance business then all other objections and concerns are null and they have to give me money.
The Onliness Statement:
[Company] is the only (category) that (differentiation characteristic) for (customer/who) in (market geography) who (need) during (underlying trend).
HunterBell. is the only web designer that provides full stack, done for you funnel and web development for busy fitness coaches in the United States who want to increase their sales and build authority during a time of increasing competition online.
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Hunter Bell
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Big Domino vs. Onliness
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