Jun 24 (edited) • Skool 🏫
Why this format gained 180k views on the first video
I've been studying YouTube videos for a while. Trying to figure out what makes people tick.
My first sample it’s this Korean man.
Video title: I'm a Failed Korean Man at 36
Thumbnail text: I'm a failure, Korean, 36 y.o.
That video did not get 10 or even 100 views. It got 180k views.
But the crazy thing is that was his first video.
He had a few things in his favor…
Korea (Korea, it’s the new Paris)
Korean man (People are aware that Korea it's a competitive society. Sharing the struggles of Korean people it's interesting)
Mid-thirties feeling lost (A lot of people in their mid-thirties right now resonate with the message)
But once he went viral on that first video. He continued to create more content.
This is what I've kinda noticed that the deep, open your heart messages do connect. But once you stop with the oversharing and turn your life around. The views stop rolling in. So the only way to get views is to keep on the same topic.
But I'm not making this up.
Because as you can see he is getting more and more positive, but the views are going down rather than up.
Upon realizing it, he decided to make a new video called:
Dealing with my Anxiety (& learning to love myself)
I’m Closing Down My Business at 36
The Korea You Never See | A Korean Man's Escape
I'll park it here, but they're different ways to create videos on YouTube and connect with people. This framework of opening up your heart works well.
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Why this format gained 180k views on the first video
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