10d • ☕ Hang Out
The Google Ranking Mistake That Keeps Content Invisible (Even When It’s “Good”)
This surprised me.
Google doesn’t struggle to rank bad content.
It struggles to place unclear content.
What quietly changed everything for me was realising this:
Google doesn’t ask “Is this valuable?”
It asks “Who is this for — and what exact question does it answer?”
When content tries to:
- educate and sell
- rank for multiple phrases
- speak to everyone
Google hesitates.
When content does one job clearly, Google places it faster — sometimes within hours.
This is why Paul’s system works:
clarity beats volume every time.
👉 When you search Google, what makes you click one result over the others?
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The Google Ranking Mistake That Keeps Content Invisible (Even When It’s “Good”)
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