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Hello! Welcome to the Skool for Founder News & Free Courses. The goal of this skool is to help Startup Founders learn mindset, sales, and scale by giving them access the knowledge we've gathered in Silicon valley. Start by checking out these links or view the table of contents below. - Classroom - Do you have a startup or a Scaleable Business? - Process and Case Studies To kick things off, please comment below introducing yourself. Let us know: 1. Your name 2. What mission you're currently focused on See you in the comments! ---------------------------------------- Table of Contents A. Viral Articles B. Youtube Videos C. Accelerator Overviews A. Articles: 1. 3 Types of Profitability  2. Startup or Scaleable Business? 3. Scientific Growth vs Mathematical Growth 4. RIP Growth at all costs  5. Gametime, Practice, and Rest 6. Fake Growth vs Real Growth 7. 3 Things to Consider Before a Turnaround 8. 3 steps that will take you from 1-5M 9. Freedom and Work 10. Choose one: Wealthy, Happy, or Free 11. So you didn't hit your goal :(  12. Can you build without breaking? 13. Can you scale time? 14. Do you meditate? 15. The question when you’re building a $100m startup is: 16. Common threads between 8 & 9 figure founders 17. Omnipotence and Impotence 18. Growth or Profit 19. Happiness and Productivity  20. The New Chief Revenue Officer 21. Are you an Entrepreneur or a Founder 22. Growing Companies and Dying Companies 23. The distance between you and happiness 24. What Freedom Depends On 25. Finding Capital vs Searching for Capital 26. High Performing Founders 27. Positive Thoughts vs Negative Thoughts 28. Bottlenecks 29. Plateaus 30. Manage Time or Attention 31. Numeracy 32. Growth Hackers vs Marketers

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#8 Figure Mindset Click the link above to view it or navigate to the Classroom section to find it

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The biggest lever for driving consistent results for myself And the founders in our Accelerators Is to learn how to do things even when you felt like complete crap To change flow from an outcome To a decision To something you can trust to show up Whenever necessary To relax into it Rather than pump yourself to it The following books are great to give you glimpses of the process The War of Art - Steven Pressfield Essentialism - Greg Mckeown Execution - Ram Charan and Larry Bossidy Flow - Mihaly Csikszentmihalyi Relentless - Tim Grover But ultimately the process will be specific to you Something that avoids your triggers for spirals And surfaces your triggers for greatness Stay thirsty my friends

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If you’re not getting the results you need… it’s a function of commitment. How do you know if you’re committed enough? Quantify commitment and evaluate if it's enough (quick hint here: it’s not enough). The only two ways to quantify commitment are: 1. time and 2. money How much time are you investing into getting the results you need? Invest more. Ruthlessly cut out non-essentials. How much money are you investing into getting the results you need? Find a way to invest more. The most successful entrepreneurs in our accelerator programs, hell the most successful founders anywhere, are ALWAYS pot committed. If you don’t understand that poker reference it means every second of every day and every dollar in their pocket is committed to getting the result that they need. Doing so guarantees the outcome. Check out the screenshot at the end of this post: That is what commitment looks like. That founder knows that the work put in, the time spent, the commitment guarantees the outcome. He doesn't give up on the prospect that seemingly will never close. He doesn't take his foot off the gas. He's relentless. That's what commitment looks like. Here's my point: Maybe you have a family… maybe you’re dating…and maybe some of you have other responsibilities that you’ve committed yourself to before you started your business, or recommitted to your goals in life when you first interacted with our accelerator. For those of you - it's important to reframe those commitments as micro-commitments to your big hairy audacious goal. To your mission. To helping others in the world and leaving the world a better place than when you came into it. To what really matters. And for those of you that say, I can’t… this pandemic, this last work sprint, this team member has worn me out or broken me down. Take a deep breath. Let a microsecond allow your nervous system to reset. Remember who you are: someone that never lets life get in the way of what you’re here to do. and then go forth and conquer.

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The quality of your life is dictated by the quality of your target. Most optimize for a new sale. Revenue the hope that one customer will walk in the door. the best optimize for profit how much they keep and how much value they deliver consistently so the profit keeps coming from less and less customers. If you're struggling with the quality of your life. and how you feel on a daily basis change the quality of your target and aim a little higher. Even if your experience of life has not been phenomenal of late the way you get out of it is to believe that a better experience is possible for you... and that it will be worth it to set a quality target. Keep going friends. -Apoorva

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1. What: A startup accelerator, sometimes referred to as a seed accelerator, is a business program that supports early-stage, growth-driven companies through education, mentorship and financing. Startups typically enter accelerators for a fixed period of time and as part of a cohort of companies. While accelerator programs can provide beneficial resources to organizations at all stages of development, most focus on those that are pre-revenue. ------------------------------------------------------------------------------------------------------------------------------------------------------------------- FocusedFounder focuses on startups that have revenue and gives them education, mentorship, and alternate forms of financing. Startups enter remotely at any point of the year, give up 0% equity and pay a yearly membership fee, and have access to an online portal, weekly calls, and in person events. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- Startups that want to join an accelerator submit an application and are often admitted in batches split up throughout the year. Once accepted, the startup accelerator will provide resources and services such as guest speakers, advising hours, a negotiated amount of capital and sometimes a shared coworking space. Term periods average around 3-4 months and require anywhere around 3-8% ownership of the startup. The assistance of an accelerator ends with a "graduation" or demo day, when startups present their work and proceed independently. The most popular sectors for startup accelerators include tech hardware, AI and biotech and many big brand names have received early assistance from accelerators. Silicon Valley accelerator Plug and Play Tech Center helped Google, PayPal and Zoosk transform their ideas into businesses. Other well-known accelerators include Y Combinator, which launched Airbnb, Dropbox and Reddit, and Techstars, which has sponsored over 21 startups.

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If you're wondering how to recreate the genius of Steve Jobs, take a look at this video. TLDR it's about Athletic Practice "Every Monday, 4 hours, 14 years, 700 times... he focused on 4 products."

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#Daily CEO Workflow is really interesting. It makes it like a checklist you go down.

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Caroline Brennan
New comment Oct '22

Are you profitable? Are you sure? (There's 3 types) 1. Unit Profitability 2. Operational Profitability 3. Business Profitability 1. Unit Profitability This is where every time you make a sale, you make money. Most startups lower prices in order to make sales, so seasoned founders validate demand by making sure each sale brings in money. When this happens in a quick enough turnaround, your marketing spend becomes unlimited. 2. Operational Profitability This is where every month or quarter your business bank account goes up. Most founders struggle here because they assume they have Unit Profitability... but in reality they were wearing multiple hats and probably not paying themselves. Financial Modeling at this stage avoids over-hiring and burnout. Not stopping here avoids being beholden to a third party. 3. Business Profitability This is where you've paid back all investors (+yourself), don't require outside capital or debt to continue growth, and are profitable on a product and business level. Very few founders get here or even know that it exists. It's also referred to as having **** you money. This is where droves of capital allocators and experts come to you to "help" you... while they rub their palms and decide how much of your upside they will take. If you reach here, you will be able to select those with your values and ethics, rather than having to compromise on your standards and peace of mind.

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Startups are fueled by chaos, by random activities. Scalable businesses are fueled by systems that generate profit consistently predictably reliably. Startups generate chaos consistently predictably reliably If you feel stressed anxious overwhelmed frustrated or all of the above, Which one do you think you have?

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We’ve talked to a lot of founders who think that growing by numbers is a scientific way to grow. But science is about running experiments and finding things out… it’s about finding out what’s not right While math is about finding a universal truth that lasts forever. It’s an important distinction to make. If you approach growth scientifically…… you’re stuck operating off of assumptions… focused on what the wrong answers are… constantly guessing what to leverage And if you take that path, your growth is tied to guesswork, making it unpredictable But if you approach growth mathematically…… you’re able to operate off of true data… knowing exactly what levers to pull to accelerate growth It’s the only way to have predictability in your startup And it’s the only way you can achieve sustainable growth

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It never made any sense to me Why does everyone think you need to invest a lot into your product and then raise capita land then hope you can sell what you’ve built when the best entrepreneurs Branson, Musk, even Jobs used product sales (and sometimes pre-sold) to fund their products whether it was flights, cars, pcs, or phones why does everyone think that you need to raise massive amounts of money to build something meaningful when the ubers and weworks are still struggling to be profitable and the blitzscaling guy had to sell to win rather than build to last it doesn’t make any sense to me why the biggest companies in the world accumulate cash like its their job (it's yours too) and others raise and spend like a rich kid that was born wealthy and dies unproductive maybe I’m just confused or maybe if you do what everyone else does you’re going to get their results

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Can I tell you a secret? nobody is on 365 days a year nobody is buff 365 days a year Nobody is productive 365 days a year nobody is happy Nobody is successful nobody is gaining momentum 365 days a year somewhere along the line somewhere we all bought into the idea that we should be that variance doesn’t exist that the world is binary and you either are the guy or you arent I promise you you won't push your way to success it will help it will be fun to push but what really gets you there is your rest and your practice athletes play a couple of hours a week they practice 10s of hours a week and they rest 80+ hours a week what you see them in a game is when some of them are going the hardest the twist? those some are average the best go the hardest during practice and during rest the reason you’re stalled is that what you’re comparing yourself to is average and that my friend is exhausting If you really want to be better rest better so that you can practice better so the game that which truly matters to you and what makes you come alive will be easy and fun

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Fake growth is when: 1. You have to do custom work every time you onboard a new customer 2. You’re getting customers from your network, or a small community that you’re a part of 3. You’re closing deals because of affiliates or partnerships that you’ve nurtured Do any of those sound familiar? Real Growth is when 1. you convert a complete stranger into a new customer 2. that stranger gets their problem solved 3. and then becomes an evangelist for your company

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What takes you from only making 3k a month profit on a 7 figure business to 150k a month profit? or from -$1.5m in debt to $6m in the business bank account From 60k a year in sales to 8.7m From 100k months to 800k in a month? From hoping you can pay your bills to turning down 150-250k investments From praying to god for a way out to saying no to 2 million dollar investments From thinking you’ll never be profitable to having multiple 7 figures in profit and saying hell no to acquisition offers From reverse mortgaging your house and selling assets to being worth 10s of millions and planning for a billion We’ve helped people do all of the above within a year, sometimes within a quarter. It really boils down to three things: 1. belief. that its possible. 2. trust. that you’re not an asshole 3. asking. yourself the truth: will you do it?

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1. Keep it simple. Hire less. Do less. One person can change the trajectory at this stage 2. Measure everything. Start with yourself & take care of yourself. Next measure your business metrics & take care of your people 3. Your Team is your company. The company you keep is the company you build. Embrace their emotions and help them succeed due to them and not in spite of them. Grant equity. Make it liquid. Autonomy, mastery, and purpose are your new creed. That being said, lying and politics can not be tolerated. There’s more you can do. But should you really?

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If you are free you want to work if you are beholden you must be forced to work coerced either by someone else berating you or yourself or worse your conscience and guilt If you are free you want the world to become a better place you want to talk to the odd stranger regardless of the thoughts within their heads and regardless of the guilt you may feel when you decide that enough is enough if you are free you will choose to toil to help others once your self has been helped if you are free you will choose happy and choose to be wealthy and choose the finer things the nuanced pleasures of life if you are beholden you will love anger you will love politics and deceit if you are beholden you will seek to win at all costs for the costs are necessary for you are beholden if you are beholden you will feel you must help others that you must provide that you must sacrifice if you are beholden you will look identical to one that is free and do similar things but feel forgotten

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In this world you can either be wealthy happy or free to be wealthy is nice wealth can help a lot of people and to increase it you must help more it's a nice way to live, provided lifestyle doesn’t dig its parasitic claws into your senses to be happy… heralded as life's true calling in this 21st century is to live a meaningless life not one that is useless… but simply without meaning for it is meaning, that steals away the chemicals that you call happy to be free... is dangerous. for freedom has a lack of structure a lack of path, a lack of lines within which to draw indecision wracks your very limbs and you devolve into your very base self when you’re wealthy for long enough and claim it as your north star its cousin lifestyle shall come alongside when you’re happy for long enough and place its name atop of where you live while removing layers and layers of meaning from your life what shall you truly become? when you’re free for long enough and survive beyond the barrage of options you shall decide what to do while you’re hereon this planet.

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so you didn’t hit your goal and you’re feeling the vacuum of expectation sucking out all the joy and excitement you had in your day what happens next? the things that happen to everyone. normal responses to the situation if you had committed to it with all your soul and did everything you could you’re probably feeling a massive emotional drain if you had committed to it with all your words and told the world you could you’re probably feeling a massive social shame if you had assigned it to yourself on a whim and glanced at it from time to time you’re probably feeling a sense of dismissal “it wasn’t a serious goal anyways.. goals are useless anyways” these things are to be expected they happen to everyone It’s totally normal what happens next is what you decide. If you decide to re-assess. you could be rewarded will you hit your goal next time? what did you do wrong? what did you do enough of what didn’t you do enough of can you do more of what you did enough of? will you? are you sure? If you decide with all of your intention to hit it next time.. you might hit it if you are able to remove your attachment of emotions from hitting the last one and refuse to re-attach your emotions to the next l

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Most people build to solve small problems Which cause more small problems So therefore they build The best build to solve problems once and for all Which causes peace So that they can build great things The unstoppable Build to solve large problems And pay no mind to the small But they know to become unstoppable... They must not have crises. For it is a crisis that realigns the body and the mind that blurs the vision... tunnels it ... to solely fix that which threatens survival Have at least 12-36 months of runway for your startup so that you are not tunneling to fix crises Nor evolving from them to focus on the small

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There are those that are ruled by their ability to process information, emotions, the physical world And others that condense their abilities and respond in microseconds Therein lies the true skill of entrepreneurship It's something called time dilation To reduce the speed in which you achieve a goal by expanding your experience of time And feeling like seconds are worlds apart Most people talk about startup growth and scale Like it is some math problem to solve But everyone can do math Hell even your computer will do it for you True growth and true scale Is your ability to scale time.

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For how long? How many times a day? And how many times each week? Can you do it? Not just sit and keep your eyes closed... But resist the temptation to solve problems in your head And resist it by reducing effort and not employing it? There are those we know that say they are focused But if you watch them work for 10 minutes... You’ll know they are anything but It’s not their fault It’s totally normal to process information and stimuli Through machinations and shifting But you are not meant to live a normal life And if you’ve read this far… probably crave a higher existence than even financial success can bring

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What is your actual identity? And do you love it? The true version of you There are aspects of us that we think are us... but are actually mirrored behaviors From us wading around the amalgamation of ideas that human experience has become Bombarded with latticeworks upon latticeworks of content that which you think you are... Has confused you into thinking… and not being you

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What’s the common thread between 8 & 9 figure valuation founders? Some don't drink Some don't have sugar Some don’t have negative people in their lives Some refuse to say negative things to themselves And some refuse to believe in someone else more than they believe in themselves What’s the common thread? It’s not that they know that cutting things out is good for them It's that they know that changing certain inputs for them will create massive outputs They’re called asymmetrical inputs

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The omnipotent myth: if you knew enough about everything, you can control the future The impotent truth: when you have too much data, you cannot make a good decision In this day and age, you’re either a founder that knows every tiny detail about their business, or a founder that doesn’t know any metrics other than if they can pay the bills or not. both of them are destined for pain and failure. To control the future, you must only pay attention to that which matters. That which matters is whether you’re getting closer or further away from your goal: of changing the world for the better in the long term. For you to achieve that goal, you must measure the least amount possible. While mastering the most throughput possible.

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Growth 📈 or Profit 💰... That is what others will tell you. That you must pick one or the other That without one there is no other What most people don’t tell you is... That the world is never binary There is no black or white There is more grey than you realize And one’s inability to see the grey is why one is unable to navigate it and why they spend most of their time trying to filter the world through an inadequate lens. Only once you remind yourself of the truth: That the world is not black or white That there is not either growth or profit Will you begin to master competence and scale And only then will you be free of an inadequate lens of the world

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The problem isn’t that your startup is making you unhappy The problem is that you believe that being happy and being productive are two different things. That stretching one way does not influence the other That time exists in tight windows and not in the totality of your lifespan. of mankind’s lifespan. of ecology’s lifespan. Some people confuse happiness with comfort, and there’s truth to the detriments of comfort But others confuse comfort with safety and burn their foundations to the ground in search of fiscal paradise, an end to their suffering If you are to take this world to the next level It will not be done by huffing and puffing Hunched over a desk until the wee hours of the morning It will be done by being happy. and solving problems in a way that prevents new ones while making others happy.

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Here’s a startup secret... Financial Modeling + Experimentation = The New Chief Revenue Officer We all know it… Executive costs are rising. B2b response rates are shrinking. And the trend will continue But there’s one method where profits are growing exponentially.. Experimentation. For those who already have other types of growth approaches.. Layer experimentation on top of them and watch your cash grow Experimentation will get you leads and sales from the processes you already have in place.. if you optimize your processes through what I call the PRICE framework.. .we get minimum of 40 qualified calls a month w/o ads) And look, your competitors are getting smarter.. You can keep fighting everyone for the same girl But if you want a better chance of drastically scaling You have to test the RIGHT metrics at the right time to get the best profit in your industry Then move on to optimizing the next lagging KPI of your financial model. Then hire to abstract the growth process and consistently increase the cash in your bank account.

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As a founder, You are not just the chess piece you play chess you are not just the one in the battle you are the one who planned the negotiations for peace at the end you are not the doer What does that mean? Entrepreneurs do things Founders remove things Entrepreneurs fix things. They toil. They think. x must be done to get to Y scenario. They constantly ask themselves and everyone around them…How do i do it? How am i going to do it? Founders fix things. They toil too. But they know. X doesn’t have to get done to get to Y scenario. They don’t ask themselves questions. They get it done. The only thing they ask themselves is… why must it get done One works The other lives One celebrates The other thrives One worries The other prepares One runs The other walks… calmly.. towards his destination. If you ever find yourself wondering if you’re going to get something done or wondering why circumstances are in your way ask yourself Am I an Entrepreneur? Or a Founder?

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Founders: learn mindset, sales, & scale here. Free courses available in the classroom section. Built by Focused Founder, a Silicon Valley Accelerator

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